The first pages of the Maison MUMM fabled winemaking history were written long before 1827, its official founding date; the Mumm family, whose lineage includes barons and knights, dates back to the 12th century. Already in 1761, the family had launched a business as wine producers and merchants based in Cologne, Germany under the name “P.A.Mumm”, after its owner Peter Arnold Mumm. The company owned large vineyards in the Rhine valley, where it created its own wines.
In the early years of the 19th century, Peter Arnold Mumm's three sons, Gottlieb, Jacobus and Philipp, recognised the sales potential of the outstanding sparkling wines produced in the Champagne region of France. As Germany and France enjoyed good relations at the time, the Mumm brothers made the bold decision to establish a new branch of the family company in the Champagne region, creating a branch office in Reims with the assistance of a local representative, G.Heuser.
From the outset, quality was the key watchword for the partners in this new entity formed in 1827, and it has remained so for all of their successors. This approach would be encapsulated in the motto penned by Georges Hermann Mumm: "Only the best".
In 1876, Georges Hermann Mumm made a decision that would shape the destiny of his champagne house. Paying tribute to his prestigious clients, he had the neck of every bottle of his Cuvée Brut decorated with a red silk ribbon. This decoration was inspired by the red sashes bestowed upon those distinguished individuals receiving the highest of French honours, the Ordre Royal et Militaire de Saint Louis and the Grand Cordon de la Légion d'Honneur. Beyond the visual strength of the Cordon Rouge, this decision firmly established Maison MUMM as an ambassador of the Champagne spirit, in due recognition of its accomplishments. Featured in the works of early 20th-century poster artists as well as in the pages of Hergé's famous comic series chronicling the adventures of the intrepid boy reporter Tintin, MUMM Cordon Rouge also appears in paintings by Utrillo and Foujita and even pops up in the movies. MUMM Cordon Rouge has often been the choice of leading personalities when dining out or celebrating, and remains closely linked with the creations of prized chefs.